当你身边每三个人中，就有一个人是经常性上网的人口时，你该如何抓住他的心?跨界平台的营销新世代，人心更难测，到底消费者在想什么?紧抓五大诀窍，让你轻松打开消费者心中的营销大门!
beijing website construction company luxuries china: when you are around one in three people, a person is often the internet population, how do you grasp his heart? cross-border platform marketing a new generation, people more dangerous, what consumers think? to five secrets, allows you to easily open the hearts of consumers marketing gate!
诀窍一：跨界媒体平台，电视、网络、手机通通变成一家人
cross media platform, tv, network, mobile phone all become one family
从窄频到个人无线宽带，从pc联机到手机上网，消费者需求日新月异，跨媒体成主流，e时代的营销人必须先了解“公司优劣势”，才能出奇制胜，巩固核心观众，同时开拓新客群。
from narrow to a personal wireless broadband, from pc online to mobile phone internet, consumer demand change rapidly, cross media into the mainstream, the era of the e marketing must first understand " the company advantages and disadvantages ", can better, consolidate the core audience, while the development of new customers.
手机，成为不可忽视新平台。原因有二：第一，因为手机在全球的普及率比计算机更高，二来，手机是个人化的工具，特纳国际亚太(cnn)大中华区副总裁陈永光表示，人们到哪里都带着手机，这是最直接也最个人化的沟通管道，“手机跟着你的时间，可能比你太太多!”贾君鹏原是“人造”：800网络营销人员制造
mobile phone, as the new platform that can not be ignored. there are two reasons: first, because the mobile phone in the global popularity rate higher than the computer, and secondly, mobile phone is a personal tool, turner international asia pacific ( cnn ) greater china area vice president chen yongguang said, people everywhere with a mobile phone, which is the most direct and personal communication, mobile phone with you. " time, than your wife! " jia jun peng was " artificial ": 800 network marketing personnel manufacturing
其次，网络依然是不容忽视的营销重点。上班族可能每天8～10小时坐在计算机前，网络是另一个接触到消费者的管道，将网络结合手机可以有效抓住观众的眼球。
secondly, the network is still nots allow to ignore marketing emphasis. commuters may day 8 ~ 10 hours of sitting in front of a computer, the internet is another pipeline will reach consumers, network with mobile phone can effectively capture the viewer's eye.
打破各自营销领域，跨界整合创造最大整合效益。数字化的时代里，不只内容要数字化，思维也要数字化，过去数十年来，营销人已经习惯专业化分工，将一个活动拆成数个单位执行，例如a部份属于广告、b部份属于公关等。
break their marketing field, cross-border integration to create the maximum benefit. digital era, not content to be digitized, thinking to digital, over the past few decades, people have been accustomed to specialization in marketing, an activity is split into a number of units, such as a, b part belongs to the advertising part belongs to public relations.
但是现在媒体界限越来越模糊，奥美互动营销董事总经理张志浩指出，“策划活动时必须要有跨界的概念，”每一个活动必须把各种平台加以整合，除传统的电视广告和文宣，网络和手机的声音、影像、文字、图片都要一并考虑，“精、准、短”的数字内容不但符合跨界概念，也最能抓住消费者的心。
but now the media become more and more fuzzy, ogilvy interactive marketing director zhang zhihao said, " planning activities must have crossover concept, " each one must put on a variety of platforms to be integrated, in addition to the traditional tv advertising and propaganda, network and mobile phone voice, video, text, pictures are considered together, " fine, accurate, short " digital content not only conforms to the crossover concept, also can capture the heart of consumer.
诀窍二：社群带来庞大商机，虚拟商品成为营销重心
community to bring enormous business opportunities, virtual goods became the focus of marketing
你知道虚拟商品置入网络社群的新型态营销吗?虚拟小玩意不但能赚大钱，更将品牌形象直接送进客户的心里!
you know virtual goods in network community of the new type of marketing? virtual gadgets can not only make a lot of money, but the brand image directly to customers!
彩妆品牌“雅诗兰黛”就透过知名社群网站“爱情公寓”，赠送网友具有雅诗兰黛的虚拟家具;华元食品“波的多”洋芋片，则是创造可爱虚拟小玩偶与网友互动，这两家企业都因为虚拟产品，将品牌形象深植人心，进而带动实体产品的销售。营销中“农村包围城市”策略：攻击真正的敌人
" estee lauder makeup brand " through the well-known community website " love apartment ", giving users with estee lauder virtual furniture; hua yuan food " wave " potato chips, is to create the virtual small cute doll interact with the net